Privacy policy

Cue (“Cue,” “we,” “our,” or “us”) is a social proof & CRO tool developed by Four Dots DOO/a Four Dots. We are committed to the lawful, transparent and fair handling of your personal data and your data privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Cue.  This Privacy Policy applies to our website, getcue.app, and its associated subdomains (collectively, our “Service”).  By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Contact information Four Dots

Four Dots DOO, Mileticeva 28, 21000 Novi Sad, Serbia

Email: [email protected]

Contact information Cue

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to [email protected].

1. What information do we collect and for what purpose?

The categories of information we collect can include:

1) Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address – Needed for us to contact you, send newsletters, report issues with your data, and prevent abuse. Under the Legitimate interest lawful basis, we sometimes retain customer emails, so as to prevent the abuse of our free trial & freemium system, as elaborated in our Terms of Service.
  • First name and last name – Needed for us to contact you, send newsletters, report issues with your data, and prevent abuse. We delete this data as soon as it’s no longer needed
  • Cookies and Usage Data – We use cookies in order to provide a better service or identify which pages on the Website are of special interest. A cookie is a small piece of information that a website stores on your web browser and which can later be retrieved. For detailed information on the cookies we use and the purposes for which we use them see below in Section 7. Third-party services, tracking, and online advertising.

If you have previously opted in to receive these types of communiqués from us, we may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

2) Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data. This data is not shared with external data processors and is only used to help us provide our users with a better experience. The data is periodically reviewed and erased or anonymised when no longer needed or requested.

3) Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier.

Cookies are sent to your browser from a website and stored on your device. They are used to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

4) Integration Data

When authorizing any of the integrations offered with the service, our platform will have access to your specific data made available by the integrations API. If the integration requires a specific set of permission scopes to be authorized by the user, the API data accessed will also be limited to these scopes.

Data retrieved from certain integrations may be cached for a short period and may be stored on our servers to improve the deliverability of data with the service.

The data obtained from integrations will only be used on websites that you and your users have access to. The data is not used internally or any place that you do not have access to.

Cue will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

How do we use the collected data

We use this data to provide you with information and services that you request or subscribe to; to send you information about our company or our products or services, or to contact you when necessary (i.e. notices relating to the Service; service alerts; respond to your questions and concerns). We also use your personal data to bill you for our paid Services. While we reserve the right to send you an email concerning your account billing status and service alerts, you may opt-out of our general marketing and promotion emails.

2. How we use cookies and other tracking technology to collect information

We, and our third-party partners, automatically collect certain types of usage information when you visit our Service, read our emails, or otherwise engage with us.  We typically collect this information through a variety of tracking technologies, including cookies and similar technology (collectively, “tracking technologies”).  For example, we collect information about your device and its software, such as your IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp (a unique ID that allows us to uniquely identify your browser, mobile device, or your account), and other such information.  We also collect information about the way you use our Service, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, the links you click, how frequently you access the Service, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices and other actions you take on the Service. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users.  You can learn more about Google’s practices here and view its currently available opt-out options here.  

We use or may use the data collected through tracking technologies to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) recognize and contact you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Service; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our Service.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies.  Please note that doing so may negatively impact your experience using the Service, as some features and services on our Service may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

We and our third-party partners may also use cookies and tracking technologies for advertising purposes.  For more information about tracking technologies, please see “Third Party Tracking and Online Advertising” below.

3. Legal basis for processing in the EU

In the EU, the purposes for which we process your personal data are:

  1. The provision of personal data by you may be necessary for the performance of any contractual relationship we have with you;
  2. where it is necessary for compliance with our legal obligations laid down by EU law;
  3. where in our legitimate interests (provided these are not overridden by your interests and fundamental rights and freedoms – this includes our own legitimate interests and those of other entities and branches in our group of companies) such as:

a) to contact you and respond to your requests and enquiries;

b) for business administration, including statistical analysis;

c) to provide the Services to you; and

d) for fraud prevention and detection; and

e) to comply with applicable laws, regulations or codes of practices.

We may also process your personal data on the basis of your freely given, specific, informed and unambiguous consent. You should be aware that you are entitled under Data Protection Law to withdraw your consent where that has been given, at any time.  If you do this and we have no alternative lawful reason to process your personal data, this may affect our ability to provide you with the right to use the Services.

4. Sharing of your information

We may share your personal information in the instances described below.  For further information on your choices regarding your information, see the “Control Over Your Information” section below.

We may share your personal information with:

  1. Other companies and brands owned or controlled by Cue and other companies owned by or under common ownership as Cue, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns. These companies will use your personal information in the same way as we can under this Policy;
  2. Third-party vendors and other service providers that perform services on our behalf, as needed to carry out their work for us, which may include identifying and serving targeted advertisements, providing mailing services, providing, technical infrastructure (such as servers or databases co-located with hosting providers), providing payment processing services, web hosting, or providing analytic services. For a list of our service providers, look below in section 7.;
  3. The public when you provide feedback or user content on our site. For example, if you post user content on our blog or comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our website or on our social media pages;
  4. Other parties in connection with a company transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or a third party, or in the event of a bankruptcy or related or similar proceedings; and
  5. Third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Cue, our visitors, or others.

We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

5. Customer Data

If you are a visitor of a Customer website that is running services provided by Cue, this section should always be read in conjunction with the specific Privacy Policy of the Customer website, which will contain further details regarding the processing of your personal information.

In providing our Service, our Customers may upload data to our Service or we may obtain such data, which may include personal information or data about our Customers’ end users (all of which we call “Customer Data”).  Customer Data is owned and controlled by our Customers, and any Customer Data that we maintain or process we consider to be strictly confidential. We collect and process Customer Data solely on behalf of our Customers, and in accordance with our agreements with the Customers. 

6. Control over your information

Profile and Data Sharing Settings.  You may choose not to share information through the Service, in which case Cue may not be able to provide services to you. You may update your account information and preferences at any time inside your account under Settings > Account. 

How to control your communications preferences.  You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications.  We make every effort to promptly process all unsubscribe requests. You may not opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices). You can also contact our Support Desk via email at [email protected] or via the in-app messenger (if you are a premium user) and request to be removed from our mailing list.

Modifying or deleting your information. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at [email protected]. We may not be able to modify or delete your information in all circumstances. Please note that Cue does not own or control the Customer Data uploaded to our Service by our Customers, and cannot modify or delete Customer Data except at the request of our Customer, or as permitted by our Terms of Service.

7. Third-party services, tracking and online advertising

We may employ third-party companies to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may use third-party Service Providers for:

1) Monitoring and analyzing the use of our Service.

  • Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

  • Hotjar

Hotjar is used to track and record user behavior on our Website and is meant to help us improve our service. You can view their GDPR compliance page here.

2) Payments processing

  • FastSpring

We may provide paid products and/or services within the Service. In that case, we use a third-party service for payment processing – FastSpring.

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy.

3) Customer management and communication

  • Crisp

We use Crisp to communicate with our premium users and provide them with the necessary support. Also to reach our customers with Product updates and Service emails,  newsletters, as well as promotional emails from which customers can unsubscribe. You can learn more about their adherence to GDPR by visiting this page.

Interest-Based Advertising.  We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history.  We may share or we may permit third-party online advertising networks, social media companies, and other third-party services to collect information about your use of our website over time so that they may play or display ads on our Service, on other devices you may use, and on other websites, apps, or services, including on Facebook. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site, and other information.  We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.  

You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, or by visiting NAI’s online resources.     

Social Media Widgets and Advertising. Our Service may include social media features, such as the Facebook Like button, or other widgets.  These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employ other tracking technologies.  Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform or to groups of other users who share similar traits, such as likely commercial interests and demographics.  These advertisements are governed by the privacy policies of those social media companies that provide them. 

Apart from these third party providers mainly acting as data controllers, Cue offers a few data sources integrations. The list of these integrations, along with the links to their Privacy Policies or GDPR compliance pages, is below:

8. How we store and protect your information

Data storage and transfer

Your information collected through Cue Services may be stored and processed in the United States, Europe, or any other country in which Cue or its subsidiaries, affiliates or service providers maintain facilities. Cue may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Economic Area (EEA) or other regions with laws governing data collection and use, please note that we will generally not transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

If such transfers to countries without an adequacy decision by the European Commission turns out to be necessary, Cue puts appropriate safeguards through contractual obligations.

Keeping your information safe:  We care about the security of your information and employ physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our Service.  All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information is never kept on file. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%.  In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations. Each customer will remain responsible for the privacy and security of the Customer Data that it collects and processes and for compliance with applicable data protection laws that may apply to the collection, processing and disclosure of Customer Data through the Service.

9. For residents in the EU and Switzerland

If you are located in the EU or Switzerland, you have the following rights in respect of your personal data that we hold:

     a. Right of access. The right to obtain access to your personal data.

     b. Right to rectification. The right to obtain rectification of your personal data without undue delay where that personal data is inaccurate or incomplete.

     c. Right to erasure. The right to obtain the erasure of your personal data without undue delay in certain circumstances, such as where the personal data is no longer necessary in relation to the purposes for which it was collected or processed.

     d. Right to restriction. The right to obtain the restriction of the processing undertaken by us on your personal data in certain circumstances, such as where the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of that personal data.

     e. Right to portability. The right to portability allows you to move, copy or transfer personal data easily from one organization to another.

     f. Right to object. You have a right to object to processing based on legitimate interests and direct marketing.

If you wish to exercise one of these rights, please contact us using the email [email protected]

10. Children’s privacy

Our Websites and Services are not intended for children under 16 years of age. No one under the age of 16 years old may provide any personal information to or on the Websites and Services.

We do not knowingly collect personal information from children under 16 years old. If you are under 16 years old, do not use or provide any information on our Websites or Services including on or through any of their features, register on the Websites or Services, make any purchases through the Websites or Services, use any of the interactive or public comment features of our Websites or Services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 years old, we will delete that information without undue delay.

If you believe we might have any information from or about a child under 16 years old, please contact us at [email protected].

11. Links to other web sites and services

The Service may contain links to and from third-party websites of our business partners, advertisers, and social media sites and our users may post links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third-party sites.

12. Do Not Track

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

13. How to contact us

If you have any questions about this Privacy Policy, please contact us by email [email protected]

14. Changes to our Privacy Policy

We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, so you should review this page periodically.  When we change the policy in a material manner, we will let you know and update the ‘last modified’ date at the bottom of this page. If you object to any changes, you may close your account. Continuing to use our Service after we publish changes to this Privacy Policy means that you are consenting to the changes.

This privacy policy was last modified on December 4, 2019.

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